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Children in the Commercial World
Guest of Honour: Professor David Buckingham, Chair, Panel of Independent Experts, DCMS/DCSF consultation; and Professor of Education, Institute of Education, University of London, and Director, Centre for the Study of Children, Youth and Media

Following the publication of Professor David Buckingham's 'Impact of the commercial world on children's wellbeing' review, this seminar offers delegates a timely opportunity to assess the report's implications and the Government's response. Young people have a wide range of media at their fingertips offering opportunities for learning, social development and enjoyment. The emphasis of recent children's media literacy campaigns, such as the UKCCIS strategy has been as much on taking advantage of the potential benefits for young people through their use of media as it has on protecting them from harmful experiences. With measures under discussion such as compulsory online safety lessons for the over-fives and voluntary principles to underpin all forms of marketing of food and drink to children, this seminar will look at how schools, parents, industry and business can work together to protect young people from harm without unnecessarily restricting positive engagement between children and the commercial world.
We are delighted that Professor David Buckingham, Chair, Panel of Independent Experts, DCMS/DCSF consultation is delivering a keynote address at this seminar. At this stage Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School; Cary Bazalgette, Chair, Media Education Association and Member, European Commission Media Literacy Experts Group; Wes Cuell, Director of Services for Children and Young People, NSPCC have also agreed to speak.

Click here for more information about Westminster Education Forum

Event Type: Conference
Date: 17/03/2010
Duration: morning
Location: central London
Country: United Kingdom
Target audience: N/A
Cost: 190 + VAT
Contact Name: N/A
Telephone: N/A
Email Address: N/A
Web Address: N/A